Sittercity

Site Profile
sittercity.com United States Medium
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Sittercity is a Niche Industry serving United States. Check the basics before you visit the site.

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Job Signals
No Public CountLimited public job count data
Job Listing Status
ActiveRecent listing signals
Monthly Visits
483.1KEstimated
Category Rank
#183Category
Global Rank
#73,337Worldwide
Traffic Tier
Tier 2 (Mid)Market Level
Founded
2001Year
Main Seniority
GeneralAudience
Risk Level
MediumPrivacy

Overview

Mission StatementTo Make Child Care Work By Simplifying The Way Families Search For, Screen, And Hire Trusted Care—Whether In Person Or Virtually.
About SummarySittercity Is A Digital Platform That Connects Families With Local Child, Senior, And Pet Care Providers. The Company Aims To Simplify The Process Of Finding Trusted Care, Whether In Person Or Virtually, And Has Been A Pioneer In Making Online Child Care An Employee Benefit.
Industry PositionSittercity, A Bright Horizons Company, Is Recognized As The First And Largest Digital Platform For Finding In Home Care. It Has A Strong Reputation For Connecting Millions Of Parents With Babysitters And Nannies Every Year, And It Continues To Innovate In The Child Care Industry.
Business Tags
ChildcareSeniorcarePetcareCaregivingBabysittingNannyBackground Check
Trust And Safety
Site TypeNiche Industry
Primary CountryUnited States
Target Countries
United States
Main LanguageEnglish
Supported LanguagesEnglish
Target Industries
Healthcare > Home CareConsumer Services > Childcare

Audience & Region

United States96.9%
Brazil0.4%
Canada0.3%
India0.3%
Poland0.2%
Main audience regionGlobal
Target audience
ParentsFamiliesCaregivers
Seniority level
GeneralOther

Traffic & Search

Traffic Trend

Monthly Traffic Distribution

Monthly Visits
Dec
490.9K Visits
Jan
551.2K Visits
Feb
488.5K Visits
Mar
483.1K Visits
Engagement Overview
Bounce Rate34.3%
Pages / Visit5.98
Avg Duration3m 30s
Traffic sources
Search42.0%
Direct35.3%
Mail13.8%
Referrals4.3%
Social3.3%
Paid Referrals0.9%
Top search keywords
sittercity16,550
sitter city1,670
babysitting jobs4,120
sittercity military670
babysitting job near me1,000

Features & Capabilities

Platform Features
Job Posting For Care ProvidersProvider Search By Location And Care TypeBackground Check And Identity Verification BadgesReal Time Availability And Response Time IndicatorsParent Reviews And RatingsMobile App AvailabilityIntegration With Employer Benefits (E.G., Bright Horizons)
Trust And Safety Center With Safety ScreeningsMulti Category Care Matching (Child, Senior, Pet, Special Needs)
Core Site Sections
JobsCare ProvidersHow It WorksTrust And SafetyLocationsTestimonials
Design Style & ExperienceModern
Job Listing StatusActive
Additional Business Lines
Background ChecksIdentity Verification ServicesSafety Training ResourcesEmployer Benefit Partnerships
Mobile Applications Available (Visit site for details)

Similar Sites & Market Position

Market Position

"Established Niche Leader — Sittercity is a long-standing, U.S.-focused platform specializing in verified in-home care (child, senior, pet), owned by Bright Horizons. It holds strong brand recognition and trust among families but operates in a competitive space dominated by Care.com (larger scale, broader services) and newer, more agile platforms like UrbanSitter (strong mobile UX, vetting focus) and Helpr (modern design, streamlined matching). Its 'leaps and bounds above Care.com' claim in user testimonials signals active differentiation, though Care.com remains its primary benchmark and largest direct competitor."

Care.com
UrbanSitter
Helpr
Babysits
Poppy

Pricing

Plans summaryThe Sittercity Website Does Not Provide Detailed Pricing Information. The Site Offers A Free Search For Care Providers, And There Is A Mention Of Value Plans That Can Save Up To 60%, But No Specific Pricing Details Are Available.

Trust & Privacy

Privacy status
Privacy policy documented
Risk level
Medium
Based on public signals
Privacy standards
GDPR
CCPA
Data collection
Email
Phone
Cookie
Location
IP Address
Device Information
Payment Information
Photographs
Video
Demographic Information
Social Media Profile Data
Third Party Contact Info

Company Details

Registered UsersMillions
Founded Year2001
Parent CompanyBright Horizons
Founders
Genevieve Thiers
Funding StatusPublic (As Part Of Bright Horizons)

Contact & Presence

support@sittercity.com
Unknown
twitterSocial Profile
facebookSocial Profile
instagramSocial Profile

Site Screenshot

Sittercity job board platform screenshot showing job search interface
Latest Capture v1.9