Upwork

Site Profile

upwork.com United States Medium

Upwork is a job platform serving United States. Check the basics before you visit the site.

Upwork is a job platform serving United States. Use this page to check traffic, audience, key features, and similar sites before deciding whether it fits your hiring needs.

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Hiring Now

ActiveHiring now

Job Listing Status

ActiveLast update: 2026-05-26

"Approximately 2000 Team Members"Employees

Traffic Tier

Tier 1 (High)Market Level

Founded

2003Year

Pricing Model

Commission BasedBusiness Model

Overview

Mission StatementTo Create Opportunity In Every Era Of Work.

About SummaryUpwork Is The World'S Human And AI Powered Work Marketplace, Enabling Businesses And Talent To Connect And Work Together. For Over 20 Years, It Has Pioneered Better Ways To Work, Adapting Through Major Technological Shifts. Today, It Empowers Everyone From Fortune 100 Enterprises To Startups To Access Human And AI Expertise, Facilitated By Its Mindful AI Work Agent, Uma.

Industry PositionUpwork Is A Publicly Traded Leader In The Online Freelancing And Work Marketplace Industry. It Is Recognized As One Of TIME'S Most Influential Companies And Fast Company'S Most Innovative Companies. Under CEO Hayden Brown, It Has Grown From $10 Million To Over $750 Million In Annual Revenue And From $100 Million To Over $4 Billion In Annual Client Spend. It Has A Workforce Of Approximately 2,000 Team Members, ~75% Of Whom Are Freelancers Working Remotely Via The Platform.

Business Tags

FreelanceMarketplaceRemoteContract

Site TypeGeneralist

Primary CountryUnited States

Primary IndustryAdvertising, Marketing & PR

Main LanguageEnglish

Supported LanguagesEnglish

Target Functions

Software DevelopmentDesign & CreativeMarketingFinance & AccountingLegalEngineering

Target Industries

Technology > SoftwareMarketing & AdvertisingDesignFinance & AccountingLegalEngineering

Awards & Recognition

TIME'S Most Influential CompaniesFast Company’S Most Innovative CompaniesForbes' America’S Most Successful Small Cap CompaniesForbes' Future Of Work 50 (CEO)

Audience & Region

United States21.4%

Pakistan13.2%

India9.8%

Philippines7.6%

Bangladesh4.2%

Main audience regionGlobal

Target audience

FreelancersSmall Business OwnersHiring ManagersProject Managers

Seniority level

Mid LevelGeneralOther

Traffic & Search

Traffic Trend

Monthly Traffic Distribution

Monthly Visits

Nov

35.8M Visits

Dec

38.0M Visits

Jan

34.6M Visits

Feb

37.8M Visits

Mar

36.4M Visits

Engagement Overview

Bounce Rate21.7%

Pages / Visit10.87

Avg Duration9m 41s

Traffic sources

Direct58.6%

Search17.0%

Social10.5%

Mail7.5%

Referrals4.5%

Paid Referrals0.3%

Top search keywords

upwork2,501,340

upwork login126,760

fiverr2,950,940

up work64,040

fiver755,030

Features & Capabilities

Platform Features

Post A ProjectHire FreelancersAI Powered Talent Matching (Uma)Payments And Contracts ManagementTime TrackingPayment ProtectionMobile App

Work MarketplaceCertified/Vetted TalentBusiness Plus With Premium ToolsSelf Service Hiring Platform

Core Site Sections

JobsCompaniesSalariesTalent HiringSkills Directory

Design Style & ExperienceModern

Job Listing StatusActive

Last Job Update2026 05 26

Additional Business Lines

TrainingEventsNewsBusiness ConsultingEnterprise Solutions

Mobile Applications Available (Visit site for details)

Similar Sites & Market Position

Market Position

"Market Leader in human and AI-powered freelance marketplace; dominant in high-skill, long-term and complex project hiring, with strong enterprise adoption and brand recognition globally."

Fiverr

Toptal

Freelancer.com

Guru

PeoplePerHour

Pricing

Pricing modelCommission Based

Plans summaryUpwork Does Not Publicly List Fixed Pricing Plans For Employers In The Provided Pages. It Operates A Commission Based Marketplace Where Clients Post Jobs And Pay Freelancers, With Upwork Taking A Service Fee. The 'Business Plus' Page Promotes Enhanced Hiring Support But Does Not Disclose Specific Pricing. The Project Catalog Offers Predefined Projects With Upfront Pricing Set By Freelancers, Not A Platform Subscription.