Zaplata.bg
Site Profile
Zaplata.bg is a job platform serving Bulgaria. Check the basics before you visit the site.
Zaplata.bg is a job platform serving Bulgaria. Use this page to check traffic, audience, key features, and similar sites before deciding whether it fits your hiring needs.
Job Signals
No Public CountLimited public job count data
Job Listing StatusActiveLast update: 2026-05-24
Monthly Visits238.6KEstimated
Category Rank#4Category
Global Rank#125,972Worldwide
Traffic TierTier 2 (Mid)Market Level
Pricing ModelFreemiumBusiness Model
Main SeniorityExecutiveAudience
Risk LevelMediumPrivacy
Overview
Mission StatementTo Provide A Reliable And Efficient Platform For Job Seekers And Employers To Connect, With A Focus On Offering Free Job Postings And A Wide Range Of Employment Opportunities.
About SummaryZaplata.Bg Is A Job Listing Platform In Bulgaria, Offering Free Job Postings For Both Local And International Positions. The Site Provides Over 2526 Active Job Listings From Selected Employers.
Industry PositionZaplata.Bg Is A Well Known Job Portal In Bulgaria, Part Of The Rezon Media Group, Which Also Includes Other Popular Sites Like Imot.Bg And Mobile.Bg. It Has A Strong Reputation For Connecting Job Seekers With Reputable Employers.
Business Tags
BulgariaJob SearchIT JobsMultilingualSalary Focused
Site TypeGeneralist
Primary CountryBulgaria
Target Countries
Bulgaria
Main LanguageBulgarian
Supported LanguagesBulgarian
Target Industries
Transportation > Logistics And Supply ChainHealthcareHospitalityRetailIT And Software DevelopmentFinanceManufacturing
EducationLegalReal EstateMarketing And AdvertisingHuman ResourcesEngineeringConstructionGovernment And Public AdministrationEnergy And UtilitiesAgriculture And ForestryConsultingArts, Entertainment, And RecreationOther
Audience & Region
Bulgaria80.8%
Austria3.4%
Switzerland2.5%
Netherlands2.2%
Russia1.9%
Main audience regionGlobal
Target audience
Job SeekersStudents And GraduatesProfessionalsBlue Collar WorkersMid Level ProfessionalsExecutives
Seniority level
ExecutiveMid LevelBlue CollarInternFresh GradGeneral
Traffic & Search
Traffic Trend
Monthly Traffic Distribution
Monthly Visits
423.5K Visits
221.4K Visits
227.1K Visits
238.6K Visits
Engagement Overview
Bounce Rate34.1%
Pages / Visit6.08
Avg Duration2m 19s
Traffic sources
Direct35.6%
Referrals4.6%
Mail2.0%
Social0.0%
Paid Referrals0.0%
Search0.0%
Top search keywords
jobs bg22,590
джобс бг15,550
заплата330
jobs612,520
заплата бг610
Features & Capabilities
Platform Features
Advanced Job Filters By Category, Technology, Location, Salary, Language, Experience Level, Employment Type, And UrgencyMulti Language Support (28+ Languages)Salary Range Filtering (€500–€5000+)Geolocation Based Search With Radius Options (0–100 Km)Specialized IT Role Tags (E.G., AI/ML Engineer, DevOps, React Native)Seasonal & Remote Work HighlightingJob Alerts Via 'Спешни обяви' (Urgent Listings)
Dedicated Sections For Students, Interns, Professionals, And Executives
Core Site Sections
JobsCompaniesSalariesCareer ResourcesTrainingNews
Design Style & ExperienceModern
Job Listing StatusActive
Last Job Update2026 05 24
Additional Business Lines
TrainingNewsCareer Resources
Mobile Applications Available (Visit site for details)
Similar Sites & Market Position
Market Position
"Established Local Leader — Zaplata.bg is one of Bulgaria’s longest-running and most recognized job boards (operating since at least 2004), with strong domain authority, broad category coverage (including IT, seasonal, remote, and international roles), and a large employer base. It holds a top-3 position in the Bulgarian online recruitment market, behind jobs.bg (market leader) and rabota.bg, but ahead of newer or more niche platforms."
Pricing
Pricing modelFreemium
Plans summaryZaplata.Bg Offers A Freemium Model Where Users Can Post Job Listings For Free, But They Also Have The Option To Pay For Premium Features And Better Visibility. The Paid Plans Include Special, PRO, TOP, And VIP, Each With Different Levels Of Exposure And Additional Options.
CurrencyEUR
Documented plans
Special184.07 € (360 лв.)
PRO76.69 € (150 лв.)
TOP30.68 € (60 лв.)
VIP12.27 € (24 лв.)
Free0 € (0 лв.)
Trust & Privacy
Privacy status
No public policy found
Risk level
Medium
Based on public signalsPrivacy standards
GDPR
Data collection
Email
Phone
Location
Company Details
Parent CompanyRezon Media
HeadquartersSofia, Bulgaria
Contact & Presence
m.draganova@zaplata.bg
kariera@zaplata.bg
+359 2 969 9139
+359 2 969 9145
+359 2 969 9162
+359 2 969 9187
+359 87 7762665
София 1000, ул. Карнеги 11а
Sofia Office София 1000, ул. Карнеги 11а+359 2 969 9139m.draganova@zaplata.bg
Site Screenshot
Latest Capture v1.9