Boss Zhipin
Site Profile
Boss Zhipin is a Niche Geo serving China. Check the basics before you visit the site.
Boss Zhipin is a Niche Geo serving China. Use this page to check traffic, audience, key features, and similar sites before deciding whether it fits your hiring needs.
Job Signals
No Public CountLimited public job count data
Job Listing StatusActiveLast update: 2026-04-13
Monthly Visits11.0MEstimated
Global Rank#3,713Worldwide
Traffic TierTier 1 (High)Market Level
Founded2014Year
Main SeniorityGeneralAudience
Risk LevelMediumPrivacy
Overview
Mission StatementTo Empower Job Seekers And Employers Through Direct, Transparent Communication, Making Recruitment More Efficient And Effective.
About SummaryBOSS直聘 Is A Leading Online Recruitment Platform In China, Founded On The Concept Of Direct Communication Between Job Seekers And Hiring Managers ('BOSSes'). The Platform Aims To Modernize The Job Seeking Experience With A Direct, Efficient Approach.
Industry PositionBOSS直聘 Is One Of The Most Prominent Recruitment Platforms In China, Known For Its Innovative Direct Chat Model. It Went Public On The NASDAQ In 2021. The Company Holds A Strong Market Position, Often Competing With Other Major Chinese Recruitment Platforms Like 智联招聘 And 前程无忧. It Is Widely Recognized For Its Mobile First Approach And Large User Base Across Various Industries.
Business Tags
Direct HiringAI MatchingChinaInstant MessagingMobile Recruitment
Site TypeNiche Geo
Primary CountryChina
Target Countries
China
Main LanguageChinese
Supported LanguagesChinese
Target Functions
General ManagementMarketingSales
Target Industries
Internet > InternetHuman Resources > Recruiting
Awards & Recognition
NASDAQ Listing (2021)
Audience & Region
China89.1%
United States3.6%
Hong Kong2.3%
Taiwan1.5%
Singapore1.0%
Main audience regionGlobal
Target audience
Individuals > Job SeekersBusinesses > Employers
Seniority level
GeneralMid LevelExecutiveInternFresh Grad
Traffic & Search
Traffic Trend
Monthly Traffic Distribution
Monthly Visits
7.9M Visits
5.6M Visits
14.7M Visits
11.0M Visits
Engagement Overview
Bounce Rate27.6%
Pages / Visit7.16
Avg Duration8m 44s
Traffic sources
Direct56.2%
Search36.3%
Referrals3.2%
Social3.0%
Paid Referrals0.3%
Mail0.2%
Top search keywords
boss直聘199,040
boss219,990
boss直聘网页版登录入口Low
boss 直聘26,320
boss直聘网页版入口130
Features & Capabilities
Platform Features
Job SearchDirect Chat With RecruitersCompany ReviewsSalary TransparencyResume UploadLocation Based Jobs
Core Site Sections
JobsCompaniesSalariesResume
Design Style & ExperienceModern
Job Listing StatusActive
Last Job Update2026 04 13
Additional Business Lines
Recruitment ServicesHR Solutions
Mobile Applications Available (Visit site for details)
Similar Sites & Market Position
Market Position
"Market Leader in China's online recruitment space, especially strong in blue-collar and mid-level white-collar recruitment, with massive user base and brand recognition in the Chinese market."
Liepin
51job
Lagou
Maimai
Zhilian Zhaopin
Pricing
Plans summaryThe Website Zhipin.Com Is A Chinese Recruitment Platform (Boss Zhipin), But No Pricing Page Or Employer Pricing Information Is Publicly Available On The Scanned Homepage. The Business Model Is Likely Freemium Or Pay Per Post, But Due To Lack Of Data, It Is Classified As Unknown.
CurrencyCNY
Trust & Privacy
Privacy status
Privacy policy documented
Risk level
Medium
Based on public signalsData collection
Email
Cookie
Company Details
Founded Year2014
Founders
赵鹏 (Zhao Peng)
HeadquartersBeijing, China
Funding StatusPublic
Contact & Presence
jubao@kanzhun.com
400 065 5799
400 661 6030
北京市朝阳区太阳宫中路16号院1号楼18层1801内09
北京总部 北京市朝阳区太阳宫中路16号院1号楼18层1801内09400 065 5799jubao@kanzhun.com
Site Screenshot
Latest Capture v1.9